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Along with advances in AI, automation and advanced analytics consumers' expectations of their health care experience is changing. A new study by Huron, a global consultancy firm, found that some patients are eager for innovation in health care, while others prefer a more traditional approach.

According to the study, quality and affordability of health care were ranked as most important to survey participants. Nearly 50% of participants said high quality care, including effective treatments, access to skilled professionals and positive outcomes as most important to their health care experience. 

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