A 2024 survey by Zywave, a leading insurtech provider, revealed that an increased number of employers had a positive outlook of their insurance brokers over the past year. According to the survey, employers noted their performance outlook in 2024 was either about the same or better as last year's, and nearly 86% of respondents indicated that they were either satisfied, or very satisfied with their insurance broker's services.

However, when employers were asked about their top employee benefits challenges, they cited mitigating health care costs as the top concern, followed by ability to offer a competitive benefits package as well as attracting and retaining employees. 

Employers identified their top commercial challenges as understanding the level of insurance needed, affording insurance and implementing risk management and employee safety strategies, policies and procedures.