ICHRA adoption continued to grow in 2024, including an 84% increase among companies with 50 or more employees. By tapping into four key trends for 2025, benefits consultants and advisors can help their clients better optimize ICHRA as a solution.

Over a third of U.S. workers expect their financial situation to improve. Brokers are well-positioned to help employers boost their workforce's financial health – and optimism.

With 73% of U.S. workers reporting that mental health benefits help employers attract and retain talent, brokers can help their clients design benefits packages that meet the needs of their employees.

Sixty-one percent of employers worry that updated HR technology and systems may cause them to lose the personal touch. Benefits brokers are in a unique position to strike the right balance.

Paid leave access among U.S. workers is increasing. Employers are turning to brokers to navigate the landscape.

U.S. workers who rate their mental wellbeing as fair or poor report four times more unplanned absences Employers using EAPs, however, can improve collaboration, reduce absenteeism and increase workplace wellbeing.

With 64% of U.S. workers reporting high or moderate mental health risk, employers must prioritize benefits that help employees and improve productivity, according to a TELUS Health (formerly LifeWorks) expert.

Many employers say workers are not optimizing their benefits. Clear, simplified communications can help.