With one in three Canadians employed by multinational companies, translating employee benefits to fit the market’s needs and expectations is key. U.S. brokers need to partner with local brokers and third-party administrators to ensure cross-border success.

HR leaders at small and mid-sized businesses juggle an average of eight different job responsibilities. Benefits brokers can help play a crucial role in optimizing and enhancing their clients’ employee benefits strategies.

Over a third of employees report they do not understand their supplemental health benefits. Brokers can help employers close the knowledge gap not only at enrollment, but year-round.

ICHRA adoption continued to grow in 2024, including an 84% increase among companies with 50 or more employees. By tapping into four key trends for 2025, benefits consultants and advisors can help their clients better optimize ICHRA as a solution.

Over a third of U.S. workers expect their financial situation to improve. Brokers are well-positioned to help employers boost their workforce's financial health – and optimism.

With 73% of U.S. workers reporting that mental health benefits help employers attract and retain talent, brokers can help their clients design benefits packages that meet the needs of their employees.

Sixty-one percent of employers worry that updated HR technology and systems may cause them to lose the personal touch. Benefits brokers are in a unique position to strike the right balance.

Paid leave access among U.S. workers is increasing. Employers are turning to brokers to navigate the landscape.