The rapidly changing health care landscape has rendered the transactional relationship between brokers and clients obsolete -- now you need to think like a consultant.
It doesn't matter whether you're new to the broker industry or a 20-year veteran -- if you don't know why you do what you do, you can't expect your prospects to understand it either.
For brokers looking to push themselves beyond their limits in the coming year, here's some advice from 10 people who undeniably know a thing or two about success.