Heading into the new year, perceived coverage gaps, flexibility, and affordability receive more attention as companies weigh prioritizing value versus shifting costs.
Employment loyalty has shifted dramatically in recent decades. Employers that evolve in response may be surprised at how well their companies perform – and the TPAs and brokers who help them can find new growth opportunities in the process.
Considering the vital role of the work-life relationship in worker effectiveness, wellbeing, and long-term commitment, employers, brokers and TPAs should prioritize it across all facets of their operations, including their benefits programs.
What are COBRA administrators to do in the face of all this change? At the very least, they have to stay flexible. And that flexibility has to start with their administration system.
As we focus on benefit strategies in a post-pandemic world while still recovering from the economic fallout, employers and their benefits brokers have an opportunity to bolster workers' overall sense of security, stability and wellbeing.
For third party administrators (TPAs) and benefits brokers, understanding where the gaps exist and providing solutions to address them is key to client satisfaction and business growth.