There has been a lot of interest in voluntary benefits and even more speculation about how health care reform will change the way brokers approach the benefits market. But whats really happened? Have any of the suggested changes been implemented? Eastbridge Consulting Group and Benefits Selling got together to find...
The gap between preferred and actual enrollment methods used is widening in most markets and, as brokers, we have to work to develop and offer modern web-based enrollment solutions in our business models
Just 56 percent of employees say they feel very confident they will make the right decisions during open enrollment, and a majority just keep making the same choices each year or fail to actively enroll, potentially leaving money on the table.
Depending on who you talk to, the small business market is either a totally untapped opportunity for selling voluntary or its a market that is not worth the effort.
What products do you sell when you offer voluntary products? For traditional benefit brokers, too often, the answer is the same products they sell to employers.