Brokers are gaining more experience than in past years and that the average broker is now more knowledgeable about voluntary. And that makes him or her a more formidable competitor.

For two decades, industry voluntary sales increased year after year, driven by new brokers entering the business. But seven or eight years ago, that came to an end as more brokers changed their selling strategies.

More companies are turning to the insights data analytics can provide to their businessand voluntary benefit manufacturers are no exception.

More companies are turning to the insights data analytics can provide to their businessand voluntary benefit manufacturers are no exception.

As a group, voluntary brokers and executives have historically overreacted to industry developments.

As a group, voluntary brokers and executives have historically overreacted to industry developments.

Twenty-six percent of brokers cite competition from other brokers as the greatest threat to their personal voluntary business in the next 12 months.

In a previous column, we discussed how many employers are expanding their benefits offering to include non-traditional products.