Most of the recent talk about reaching generational groups centers on millennials. But boomers continue to be active business owners and employees, and should still be on your radar.

Why are millennials so confident about the future of their businesses?

The greatest opportunity for organic growth is in the small-case market.

Which generation has become the nation's largest living generation by population? Baby boomers? Generation X? Nope.

Understanding changes to the traditional family structure and its impact on employee benefits is crucial.

Focusing on small to medium sized businesses, I have access to business-driven data that provides unique insight into whats important to clients. And, you dont have to dive deep to uncover some patterns.

How well do you know your clients?

If you ask a millennial what matters most when it comes to employee benefits, youre likely to hear answers like this...