Adding more direct-to-consumer health services could be crucial for the success of CVS's $68 billion merger with Aetna, which the companies have touted as a way to control medical costs.

While you're in town for the BenefitsPRO Broker Expo, make sure to save some time and see the sights.

At this year's BenefitsPRO Broker Expo, Vinay Gidwaney will be discussing how the insurance industry will be affected by the same disruption that has revolutionized the travel and entertainment industries.

A high percentage of employees view all of the information given to them at open enrollment as “the tower of benefit misery.” Really? Employers should be offended; so should brokers and consultants.

At her BenefitsPRO Broker Expo session, Susan Combs will help brokers figure out how to calculate their worth in a new era of benefits consulting.

This year's outstanding brokers embrace disruption and new ways of thinking about the benefits industry, and they emphasize their roles as consultants who provide a range of services.

In the real world of behavioral economics, loss aversion tells us the negative is more effective at influencing behavior than the positive.

Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.