Group health brokers who sell themselves as being innovative and non-status quo continue to ignore enhanced voluntary benefits, thus serving only half their clients and arguably snubbing those who need their cost-saving strategies the most: the employees.
Imagine if there was a way that you could change your clients perception of your firms size without signing any new office leases and going on a hiring spree
Disrupter is the term most often used to describe health care industry thought leaders like Mark Gaunya of Borislow Insurance in Boston, Massachusetts and Andy Neary of VolkBell in Longmont, Colorado.
As you begin to have proactive conversations with your clients to ensure they have a proper enhanced benefits offering that complements your recommended overall health care strategy, its important that you understand all of the products and services that are available within the marketplace.
I would argue that the most influential disrupter to our industry must be the willingness of the broker community at large to adjust, adapt, and embrace our ever-changing market.