Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
The Patient Protection and Affordable Care act is creating enormous opportunities for brokers to sell supplemental plans, not only to help cover increasing deductibles in employer-based and exchange-based plans, but also as a cheaper alternative to both.
Next year stands to be a pivotal year for employee benefits particularly as the Patient Protection and Affordable Care Act continues to shake out, likely propelling the sale of voluntary benefits products even further, experts say.
Some employers have been offering auto, homeowners and other types of personal property and casualty insurance products to their employees for nearly half a century, but the worksite offerings are really taking off now that employers are broadening their menu of voluntary products to offset reduced health care benefits.
Property and casualty insurance products are really taking off now that employers are broadening their menu of voluntary products to offset reduced health care benefits.
Sales tactics also are evolving, not only for group and worksite plans, but for individual plans for the self-employed, very small businesses and even as an adjunct for additional homeowner protection.