As the competitive landscape for benefits brokers gets tougher, effectively communicating benefits strategies with clientsand helping them better communicate those strategies with their employees becomes even more critical.

As companies battle strained budgets during the recession, more and more are offering innovative perks to keep employees engaged, particularly as traditional employee benefit costs continue to rise.

When it comes to compensating and rewarding employees, more companies are going less traditional.

Is breaking even really the best incentive for employees and are advisors missing the forest for the trees?