The concept of wellness isnt new, but the emphasis about getting healthier and staying healthy through wellness programs has taken a quantum leap over the past couple of years, especially in the employer markets and with Medicare Advantage Plans.
The most requested benefit after medical that employees request is dental. Considering about half the population in the United States has no dental plan in place, this product has a huge potential audience.
The sales cycle may be short or long, but in the end a true salesperson closes. However, if the sale doesnt happen right away, it may be that the timing is not right or that you have not found the right buyer. Either way, be ready to provide value in...
The big buzz in employer health care has been about wellness. All over the nation, companies have been rolling out programs to help their employees get healthier, and some have been more proactive than others.
When you shop for any other product outside of this category, you can compare prices, whether it is for buying car insurance, homeowners coverage or tires. Why doesnt health care provide the same opportunity?
With looming changes from health care reform on the horizon and increased cost-shifting to employees, voluntary benefits emerge as a bigger player in the benefit programs of the future.