Although death is not a particularly easy subject to discuss between agent and client, the topic at some point must be broached because, well, people don't live forever.
Times are tough, and over the last couple of years Americans have decided to forego health care expenses in lieu of basic expenses and the costs to economically survive.
Most people don't like the dentist because of the horror dental stories—a generalized perception of dental hygiene. In some cases, people just choose to ignore their debilitating toothaches just to avoid the dentist.
Times are not great, but people still have money and companies are still spending. For every business that is closing, 10 more are surviving. So, relax, focus and get smart about how to navigate the tough times. You may find you wind up doing even better than before.
Your clients should recognize that a healthy company is a profitable company. If their workers are chronically ill and taking time off due to sickness, the bottom line is sure to sufferespecially small companies.