If you're fascinated by an idea, you will not only respond favorably (buy it), you will also continue to favor it (own it) and potentially become an advocate (sell it).

Last month, we considered some principles of behavioral economics as they apply to enrollment. This month, let's consider techniques to help influence employee behavior.

Because the voluntary-enrollment process involves helping people make good decisions in a short period of time, all of us involved in enrollment are becoming behavioral economists.

Here's how to help nudge employees into participation.

Profitability doesn't come from acquiring business, but from retaining happy customers and the benefits of the revenue stream they create.

Profitability doesn't come from acquiring business, but from retaining happy customers and the benefits of the revenue stream they create.

The voluntary market is a great distribution channel, because the typical shopping process is disrupted. The process typically asks customers to take several steps in order to make a purchase.

Let's consider why new voluntary products come into the benefits marketplace, how they emerge and what might be around the corner.