With inflation rampant in the U.S., American businesses need to step up and provide better and more affordable health care to all employees. Brokers can help.

As the conversation about employee health care has shifted, benefits such as fertility treatments have become more and more common, with ambitious companies looking to hire and retain the best staff.

This week's episode features Kelly Fristoe, the newly elected president of the National Association of Health Underwriters, who discusses recent developments and important changes they're implementing to better serve their members in this rapidly evolving industry.

Let's see how HSAs provide a recession-resistant benefits approach for individuals, employers and brokers/consultants.

Since 2016, we have featured over 200 women, started a Wonder Woman Mastermind, spoken on panels, delivered keynotes and made connections with each other virtually as well as in person at industry events. Here's to the next six years of inspiration from our female industry leaders.

The meat of our talk hones in on how the enrollment process and technology is changing over time, where we think it's going in the future, and how "voluntary" is increasingly an important part of the cost containment strategy.

Now that the country is facing a labor shortage and employees are in high demand, advisors and employers can differentiate themselves, attracting employees by offering comprehensive benefits packages that enable employees to place their well-being at the forefront of their careers.

We are seeing significant value in virtual options as brokers and providers tailor their messaging to specific clients' needs – and give a more in-depth look as to how plan options can benefit their employees.