NEW YORK - Marketing via e-mail may be the next frontier. According to eMarketer's E-Mail Marketing Report, e-mail marketing is not only cheaper at less than one cent per message but can produce better quantifiable results than banner ads. The click-through rate for opt-in e-mail is 3.2% compared to .3%...

EDINBURGh, Scotland - If you can't lick `em, join `em, or better yet have them join you. Capital Credit Union has just taken a giant step in improving credit union-legislative relationships. The Scottish Parliament has become one of their sponsoring organizations, and all 1,000 employees from clerks to members of...

SAN DIEGO - Credit union data processor Symitar Systems has enhanced its Web site (www.symitar.com) to allow customers to access the company's most current documentation online before receiving the CD-ROM update. Interim versions of Symitar's Online Publications (version 2.1 of the Symitar for Windows publications, and 5.1 of the text...

Alabama Credit Union League, Birmingham, has appointed the following directors to its board: District 1- Charlotte Williams, president, Listerhill Credit Union; District 3-Dale Dalbey, executive vice president, Mutual Savings Credit Union; Merrill Mann, vice president, APCO Employees Credit Union; Tom Tatum, Chief Executive Officer, Jefferson County Teachers Credit Union; District...

CALABASAS, Calif. - Portals are fading in CU land, but that's not stopping all CUs from getting involved. The $700 million SEFCU, Albany, N.Y., has launched a new e-commerce portal that is powered by Digital Insight's AXIS eCommerce Portal. It includes transaction-based services such as online brokerage, car buying, and...

MADISON, Wis. - With the renewed credit union branding push, CUNA has made it easier for compliance and marketing to work together. CUNA's Marketing Council and Center for Professional Development have joined forces to release the Compliance and Marketing Guide for credit unions. Written by Tom Leduc, an attorney with...

SAN DIMAS, Calif. - In response to member feedback, the $15 billion WesCorp has enhanced its online member account solution, WAVE (WesCorp's Automated Virtual Employee). Enhancements include cash order, certificate purchase and user maintenance features. WesCorp members can now act as administrators of WAVE, adding users, changing user rights, deleting...

DES MOINES, Iowa - Jim Forney, superintendent of credit unions for the Iowa Credit Union Division will be recognized June 14 at an awards ceremony in the State Capitol rotunda as this year's recipient of the Leader of the Year award. The award is given through the governor's Golden Dome...