Benefits Sales Strategies

I recently caught up with Nelson Griswold, president of NextGen Benefits, to discuss the current state of the benefits industry, its looming talent shortage and the importance of mentorship.

By embracing new opportunities, employers have the ability to improve outcomes, reduce costs and level the playing field.

Challenging conditions will accelerate innovation and investment in the member experience.

Unemployment is forecasted to increase to 4.4% in 2023 as employers work to balance budgets and remain profitable in the year ahead.

Convertible benefits can help CHROs accomplish this goal by reallocating resources that have already been budgeted to personalized forms of support for their employees.

The Great Resignation took over 2022, and in order to attract and retain employees, especially diverse employees, the key will be to include DEI in culture and in benefits.