Benefits Sales Strategies

We should all also recognize that hospital price transparency, at least in its current form, will not drive significant transformation. In fact, it won't even come close.

This open enrollment won't just be about making sure employees sign up for the right benefits; it'll be a jumping-off point for a year-long benefits engagement campaign to help your clients maximize their increased investments, and help employees not only choose — but use — the benefits that will best serve them in the upcoming year.

This week's episode gives profound insights into how insurance advisors can drive sales and win relationships using the psychology of persuasion.

Knowing how small business owners think, and offering to help, might lead to direct (or indirect) business.

You will never make your prospects confident in you if you aren't confident in yourself.

You are getting to know people who are potential clients outside your traditional prospect pool.