Benefits Sales Strategies

An important role for benefits brokers is helping their clients navigate this new world. For many brokers, this will mean expanding their product portfolio, as employers will be adding more voluntary benefits, such as financial well-being options, to their offerings.

Given that times are still challenging within the industry, we are pleased to announce that the upcoming BenefitsPRO Broker Expo May Virtual Program will now be free to attend for sellers only.

We talked to Stephanie Shields, senior vice president of Broker Sales at Aflac, about the pandemic's impact on the industry, trends to watch for…

In this week's episode, I sit down with Chris Bayer and Chris Boling, also known as CB Squared! We talk about their journey into social media content and how it has helped stay top-of-mind with their best prospects

The Consolidated Appropriations Act (CAA) creates a dramatic new reporting requirement that applies to group health plans of any size (except for church plans).

This week's episode features a conversation with Dave Romeo, author of "How to Wow! The Art of Consistently Delivering Legendary Customer Service."