Benefits Sales Strategies

We all know the danger of an empty pipeline, but there is something worse: a full pipeline that's stagnant.

Don't head into another Zoom meeting without reading (and heeding) these 10 tips.

As employers hope to make the most of the money they invest in benefits programs, brokers and HR professionals would be wise to add cultural humility to the set of qualities they look for when evaluating new programs.

"Won't these guys think I'm selling to them?" Sure, but you are doing it politely. Everyone present wants to be doing business. It's the Chamber of Commerce, not the Chamber of Conversation.

Fourth quarter. Two of the most dreaded words in the insurance industry. So many agencies enter the last quarter without a solid game plan leading…

The new economic stimulus measure expands and improves upon the Paycheck Protection Program and the Employee Retention Tax Credit, which are helping companies continue to employ and pay their employees through the economic downturn, including by offsetting employee benefit costs.