Benefits Sales Strategies

As candidates make their way to your backyard to discuss their agenda for the 2020 presidential campaign, you can count on health care reform being high on the list of policy topics discussed.

Benefits professionals can take action on their own by familiarizing themselves with all PBM solutions available, and how clinical programs impact the bottom line.

Most people are on auto-pilot when they answer this question. But change your approach and you might change the outcome.

I am going to give some more advice here, and you may not be happy about it. So be forewarned.

The service-as-a-differentiator message is often the go-to play when trying to close a new deal, but it's a total cop-out.

While some brokers are apprehensive about exploring new health care options, brokers who embrace the movement before their competition can use it to their advantage.