Benefits Sales Strategies

For our third installment highlighting women who are changing our industry, Im going to introduce three more three amazing ladies. These three are rock star recruiters from Guardian, MassMutual and Penn Mutual.

How to better target consumers during open enrollment to help them make a health insurance decision.

Its time to take control of your business, starting with your revenue generation strategies, and theres effectively two ways to do that.

While employees may appreciate your skills in advising them on retirement options, they are now also looking for someone who gets them and knows how to support them in their grief.

In a recent Eastbridge/BenefitsPRO survey, brokers were asked about their perception of current sales competition. The responses, reproduced in the chart to the left, show that between 20 percent and 40 percent of brokers sense that competition is higher than average. We believe that is just the tip of the...

Established benefits brokers have attributes and skills that the newbies simply dont have. Here, then, are key things that you can do to stand out from the pack.