Benefits Sales Strategies

"For most people, we don't spend enough time thinking about how to be happier," says Gretchen Rubin.

Survey respondents indicated that health plan premiums are the biggest factor causing difficulty in affording health care.

My Advisor of the Year finalist nomination fills me with gratitude, but more importantly, it prompts introspection about what this honor truly signifies.

"Across a range of questions, large majorities of Democrats and independents oppose the Trump administration's major cuts to federal health agencies and programs, while Republicans are more supportive," the survey report said.

In this episode, we're joined by Ali Goodwin, the marketing director for TrueScripts. We talk about the noise surrounding PBMs and prescription drugs; discuss the importance of trying to do the right thing; and dig into how to filter out all the noise and bad actors and find people and companies that truly align with their mission.

At a crossroad and facing an endless list of daunting challenges, how can benefits advisors and their partners truly make a difference?