Benefits Sales Strategies

In this blog, I’ll be highlighting some of the major events that occurred in the employee benefits business over the past week, as well as the news coverage surrounding them.

Not sure if you saw it yet, but Metlife’s ninth annual Study of Employee Benefit Trends dropped this week. It’s always a pretty good read.

Selling by social media is big business, and it pays to know how and where to be when it comes to hawking your wares.

We interrupt this regularly scheduled blog to ask for your help.

Fifty-three percent of small-business decision makers say having business insurance policies with an insurance carrier they consider tech-savvy is important, according to the Small Business Opinion Poll commissioned by EMPLOYERS.

In many ways, today's financial profession is producing better long-term analysis and planning than ever. But whenever I see a "gold-standard" planning process in action, ...

Many benefits advisors have been left with a feeling of uncertainty after the passing of the Health Care Reform bill and the recent midterm elections.

A growing number of successful advisors use "client segmentation strategies" in which communications and services are matched to personal life stages, attitudes or objectives. For ...