Benefits Sales Strategies

"The 'pink tax' is traditionally defined as the practice of charging women more than men for identical goods and services, from razors to dry cleaning," the GoodRX report said.

Although it may feel premature to start preparing for the next OE season, now is the best time to implement new technology.

Benefits advisors and HR departments face the challenging task of monitoring regulatory changes and managing growing benefit costs (like health care) while still providing employees with robust benefits that help them effectively attract and retain their workforce.

Just as baseball teams once fixated on home run hitters while overlooking equally valuable players with different skill sets, many organizations focus heavily on traditional big-ticket benefits like premium health care plans while missing opportunities to create greater value through strategically allocating their benefits budget.

The intersection of rising costs, the hybrid workplace, and heightened employee expectations is reshaping the way employers think about health care benefits; but this presents an opportunity for brokers to get creative with what they offer their clients.

Nearly one-third of adult employees would change jobs in order to gain coverage.