Benefits Sales Strategies

Kristine Scheer is a transformational force in benefits, replacing the industry's 'status quo' with a fiduciary-first approach that balances sophisticated data transparency with a deeply human-centered mission.

Dennis Hartin proves that leaning into complexity and radical transparency is the only way to fix a broken benefits system.

The benefits advisors and HR teams that will lead in this new era are the ones capable of adapting swiftly and supporting employees as individuals.

Allison De Paoli isn't just redesigning health plans — she's dismantling the industry's misaligned incentives to give employers total control and employees a more humane experience.

From a 'temporary' recession-era job to a decade of disruption, Alex Dampf is proving that employer benefits don't have to be a black box of rising costs.

Consumers are increasingly using HSAs to purchase over-the-counter medications, medical supplies, and wellness products alongside everyday purchases.