Top C-Suite Stories
Marketing your benefits: How to create competitive messaging
By Pam SmithHaving the best benefits package does little good if job candidates—or current employees—don't understand its value and how to use it.
This section focuses on high-level trends and best practices relating to upper-level human resources and employee managers, as well as guidance and insight into management, innovation and evolution of HR's makeup and role within the company. Topics include the changing role and duties of HR professionals, the integration of technology, trends in management and leadership styles, particularly as they relate to changing generational demographics.
Having the best benefits package does little good if job candidates—or current employees—don't understand its value and how to use it.