Broker Innovation Lab

Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.

Many of your employer clients feel stuck without options when it comes to offering a health plan to their employees, unsure of where to turn for advice about cutting costs, without cutting benefits. Enter the Employer Bill of Rights.

Brokers and advisers play a pivotal role in helping employees overcome information overload. Here are some tips to share with your customers.

Increasingly, to be given the opportunity to solve an organization's benefits challenges, brokers also have to provide advice and solutions for the rest of the prospect's HR concerns.

As we approach open enrollment season and the holidays, I know it can be difficult to juggle it all.

As your clients try to predict what kind of employees Gen Z will produce, let's tune into what they're actually saying to us right now.

Are concerns about reference-based pricing holding your clients back from innovating their health care?

A growing body of evidence shows that certified physician assistants (PA-Cs) lower costs while improving health care quality. As a result, they can play a crucial role in helping health care organizations implement value-based reforms.