Q&A

Einat Steklov, CEO & co-founder of Kashable, a financial wellness company, believes employers need to address both immediate and long-term financial needs for their employees.

"When managers prioritize employee wellbeing, they could see improved employee morale, increased productivity, reduced absenteeism and lower turnover rates," says Joan Woodward, Executive Vice President of Public Policy for Travelers and President of the Travelers Institute.

As AI becomes a more viable tool to automate repetitive tasks, HR teams can now focus on creating a personalized employee experience.

"Offering individualized benefits creates an environment that's positioned to support the unique experiences and needs of your employees," says Barry Fitzpatrick, VP of Client Services, Employee benefits with Holmes Murphy.

"Investing in workplace culture significantly influences employee engagement by fostering a positive and inclusive environment where employees feel valued and recognized," said Rachel Ceccarelli, VP of Engagement at Dice.

"Asking employees for feedback ahead of and after open enrollment can set you and your team up for success without having to play the guessing game," says Emily Bailey, Regional Managing Principal at OneDigital Northeast.

Alex Mumblat, Managing Director at CSG Partners, believes ESOPs can appeal to prospective talent and help companies retain current staff.

"By offering non-traditional benefits it allows the company to engage with a multi-generational workforce and appeal to new applicants," says Ali Payne, President of ethos.