Thought Leadership

With 53% of Americans receiving an annual eye exam versus 34% visiting a primary care provider, vision benefits can serve as an important gateway to overall health. Advisors can help employers and employees realize that value.

With one in five workers 65 and older remaining in the workforce, vision benefits offer advisors multiple options to address diverse multigenerational needs through plan design flexibility, tailored communications and emerging eyewear technologies.

With 79% of employers reporting that benefits education remains a challenge, advisors who embrace a year-round communications approach are better positioned to help small-business clients increase understanding, utilization and appreciation of their benefits programs.

Adoption of smart glasses is projected to reach 32 million units by 2030. This rapid growth is already changing what employees expect from their vision benefits.

Medical claims are one factor when considering rising healthcare costs. Brokers and advisors need to learn why creating a better "front door" to care can help employees make smarter decisions before expenses escalate.

As benefits ecosystems grow more complex, nearly two thirds of employers say managing multiple carriers is a challenge, pushing HR teams toward more connected benefits strategies.