There are certain commonalities in employee voluntary-benefits buying behavior, but there are also some key differences, particularly when it comes to communication.

When looking at voluntary sales by product platform, group product sales continued to dominate individual products.

All segments of voluntary sales distribution except occasional producers saw sales increases this year.

New business annualized premium (voluntary sales) increased at a rate of almost 7 percent again in 2017, while total sales for the year were $8.145 billion.

Brokers are selling more voluntary today than they have in the past. Here's how to stay competitive.

By neglecting the employee perspective when selling voluntary benefits, you may be leaving credibility and revenue potential on the table.

If brokers demand changes and improvements today, they are more likely to get their way.

There are at least two components common to most successful products: benefit strategy relevance and program mechanics.