In today's world, weve begun to identify life cycle needs of employees and their families.

A couple months ago, National Underwriter Life & Health Magazine published an issue focused on technology.

Potential customers are constantly asking What's in it for me? (or simply WIIFM)

Perhaps weve been missing the boat in the way we present disability income products.

There are two fundamentally opposing points of view when it comes to the best design of voluntary products: CYTT and KISS.

Perhaps you saw the Time magazine cover, featuring a cherubic baby and the caption, This baby could live to be 142 years oldDispatches from the frontier of longevity.

What do one-liners have to do with gaining a competitive edge in the benefits business? These relatively simple thoughts can provide a valuable, thought-provoking stimulus.

There are two fundamentally opposing points of view when it comes to the best design of voluntary products: CYTT and KISS.