Benefits Sales Strategies

In this episode of the Beyond Benefits podcast, we dig deep into a number of topics with our newly crowned BenefitsPRO Advisor of the Year, Chris Hamilton.

By making benefits more accessible, understandable and responsive to real-life challenges, organizations can ensure their employees are genuinely cared for.

To meet employees where they are, organizations should offer traditional and voluntary benefits targeted at generational needs.

The first 100 days of 2025 have underscored an urgent truth: Resilience and agility are not just buzzwords for benefits advisors and employers — they're the new cornerstones of strategic planning.

As employers and employees attempt to settle into the current reality of rising health insurance costs, employers need a solution that will ensure benefits don't just look good on paper but also work in practice, so quality doesn't have to be sacrificed for affordability.

"Stigma and access are often the primary culprits that prevent employees from utilizing mental health benefits," said Mindi Cox, Chief People Officer at O.C. Tanner.

Health care costs are rapidly rising for all Americans, with average annual out-of-pocket costs increasing from $763 to $1,425 over the past two decades.

When viewed as a long-term strategy for improving outcomes, increasing engagement, and building loyalty, benefits become one of the most powerful tools a company has to offer.