Benefits Sales Strategies

Not unlike many issues affecting public health, socio-economic factors play an important role in improved health.

"Understanding the characteristics and health burdens of high-cost claimants is essential for employers, insurers and policymakers aiming to design targeted strategies for care management, cost containment and improved health outcomes," said the report.

Melissa discusses the crucial need for effective, culturally sensitive benefits translation and communication, as well as why establishing trust and creating connections with employees matters now, more than ever.

Benefits professionals must not only react to high-cost claims, but recognize red flags early and implement cost containment strategies before those claims escalate.

Two-thirds of employers and a majority of workers value these benefits, and sales of both products rebounded in the second quarter of this year.

For millions of workers facing rising costs, medical debt, and shrinking safety nets, voluntary benefits are anything but optional.