Benefits Sales Strategies

"Digital enablement is a decisive factor, with 90% of dental brokers and 92% of vision brokers citing it as an important part of the carrier offering," according to the 2025 Pulse Report from the technology services company Skygen.

Benefits professionals would be wise to recognize these schemes for what they are — and avoid them.

To tackle these financial challenges, employers' top priorities over the next three years are company medical costs, company pharmacy costs, and affordability for employees.

Just slightly more than half of part-time workers have employer-based health coverage, compared with nearly 8 in 10 full-time workers.

It is important to note that the 2024 final regulations have not been modified or rescinded – instead, regulators have simply announced that they will not enforce those regulatory requirements at this time.

However, respondents are mildly accepting of how their PBMs have handled rebate adjustments.