Benefits Sales Strategies

A 7.5% increase is expected due to delayed preventive care during the pandemic, however, employers are hesitant to increase employees' portion of the benefit cost coverage.

"Flexible benefits programs that bring more choice, personalization, and joy back into the employee experience are key to standing out as an employer of choice," the study from Benepass says.

New employee demands for mental health and financial planning benefits, along with the ongoing impacts of a tight labor market, have many employers looking at offering more, not less, when it comes to benefits.

You want future business from being present, so make sure attendees know you are there and give them a reason to stop at your table.

Are you delivering what your clients want to buy, or holding them hostage by focusing on what they have to buy?

Financial stress worsened for women during the pandemic, but rebounded relatively quickly as the labor market recovered, however, it's been driven further down with high inflation and limited abortion access.