Benefits Sales Strategies

As employers and employees attempt to settle into the current reality of rising health insurance costs, employers need a solution that will ensure benefits don't just look good on paper but also work in practice, so quality doesn't have to be sacrificed for affordability.

"Stigma and access are often the primary culprits that prevent employees from utilizing mental health benefits," said Mindi Cox, Chief People Officer at O.C. Tanner.

Health care costs are rapidly rising for all Americans, with average annual out-of-pocket costs increasing from $763 to $1,425 over the past two decades.

When viewed as a long-term strategy for improving outcomes, increasing engagement, and building loyalty, benefits become one of the most powerful tools a company has to offer.

Nearly 9 in 10 employees who are very or extremely satisfied with their benefits say it is easy or very easy to access them.

The case for reimagining health care navigation with an advocacy-first approach.