Benefits Sales Strategies

Breaking news! Brian Thompson, the CEO of UnitedHealthcare, one of the largest insurance providers in the nation, was shot and killed this morning outside the Hilton Hotel in Manhattan, where a company conference was set to begin.

"In our analysis, we concluded that there are a common set of initiatives employer-sponsored health plans use within their overall benefits plan strategy to combat their vendor and cost challenges," said David Neikrug, CEO of Optimatum.

Here are 6 strategies advisors and HR leaders need heading into 2025.

Many HR and technology leaders want to grow in their understanding of the potential for bias in employee benefits technology.

Less than half of employers offer employee assistance programs or other mental health resources.

New research highlights generational differences in wellbeing needs and preferences, driving employers to take a data-driven approach to voluntary benefit offerings.