Benefits Sales Strategies

People need a more user-friendly way to navigate the complex health care system. While consumers can easily find information online for everyday purchases, health care navigation remains difficult.

CVS Health's Aetna unit and Elevance Health last week turned their backs on part of the Medicare plan market.

Nearly 80% of employees "strongly agree" or "agree" they will spend more time reviewing their employee benefits options and coverage this year than they did during the last enrollment period.

There are significant differences in how Kamala Harris and the Democrats or Donald Trump and the Republicans plan to tackle a range of issues — including health care.

To ensure that employees make the best possible benefits decisions, HR leaders must focus on clear, personalized, and accessible communication.

Health insurance is most often mentioned as a top benefit when deciding whether to stay at a current job or leave (72%).