This is by far the biggest change to our product since we launched two years ago, Zenefits CEO Parker Conrad said.

Do wellness programs really work?

As employers and insurers continue to navigate the intricacies of the Patient Protection and Affordable Care Act, theyre finding that managing wellness programs and non-discriminatory incentives (or disincentives) can be tricky.

Benefits technology startup Zenefits, and its CEO Parker Conrad, is threatening to change the landscape of the employee benefits business drastically and irrevocably.

As employers and insurers continue to navigate the intricacies of the Patient Protection and Affordable Care Act, theyre finding that managing wellness programs and non-discriminatory incentives (or disincentives) can be tricky.

Sometimes benefits brokers come by the Zenefits office, and they refer to me as Darth Vader, says Parker Conrad, chief executive officer of Zenefits, the insurance benefits technology startup that's threatening to change the landscape of the employee benefits business drastically and irrevocably.

Its only when you explain the Zenefits model to one or two employees at a small or mid-sized business that the public begins to get excited about the concept the brand represents. Thats whats got the insurance industry frightened.

As employers and insurers continue to navigate the intricacies of the PPACA, theyre finding that managing wellness programs and non-discriminatory incentives can be tricky.