No longer able to compete primarily on price, benefits market participants are working to add other kinds of value by becoming clients go-to source for guidance on medical costs, supplemental coverage and everything in between.
HSAs are becoming a longer-term investment as more consumers save for retirement health care expenses. So does this mean brokers are losing their HSA business to financial advisors?
Some in the benefits world see the Patient Protection and Affordable Care Act as a slippery slope, or even a setup. Others think the law is here to stay.