Whats the optimum number of voluntary products to offer in an enrollment?

Sure, most people know they should get life insurance. But why aren't they buying it?

I recommend presenting clients information on three aspects of product value to the customer: benefits, price and service.

Alongside the Benefits Selling Expo, theres a meeting tailored for benefit product providers called the Voluntary Employee Benefit Board.

In the EAP world, much more than usual, traumatic events prompt people to look for resources to help cope with stress and worry.

It's easy to think of EAP services in the traditional way, but EAP services have evolved to better today's world.

We can probably all agree that lettuce, as a product, is a commodity. If there is a head of lettuce sitting on your kitchen counter, it could have been purchased at any store, with any providers brand name, and there is nothing to differentiate it from another head of lettuce...

We trade in older cars for new ones and we move to bigger (or smaller) homes to fit our lifestyle needs. Now, increasingly, we work with customers on trading in their obsolete benefit products for new ones.