Benefits Sales Strategies

Today, far too many employers continue to take a "paternal" approach to their health plan, like a parent who runs a household without rules.

"The Face of Change" is not just the title of a column or a session, but an actual movement in our industry.

Armed with the facts, brokers can offer expert advice about this cost-saving option.

If you want to have an impactful interaction with a potential client, the meeting has to be different.

Whether at this year's Broker Expo or a different expo, no doubt you've noticed some exhibitors go out of their way to entice attendees into their booths.

Trust the experts to know how to overcome objections and close the sale.