Enrollment

2018 is poised to be a year of major changes (and challenges), and the brokers who bring the most innovative ideas to the table will find themselves coming out on top.

While they regard it as the most critical issue in the nation, U.S. workers rate the health care system poorly, according to a new study by the Employee Benefit Research Institute and Greenwald & Associates.

We're witnessing an industry coming to terms with the reality that innovation is critical to sustaining and growing a profitable book of business. This shift has divided the industry, with polarizing viewpoints shaping the trajectory of the market.

The rapidly changing health care landscape has rendered the transactional relationship between brokers and clients obsolete -- now you need to think like a consultant.

It doesn't matter whether you're new to the broker industry or a 20-year veteran -- if you don't know why you do what you do, you can't expect your prospects to understand it either.

There are a lot of employers out there who have had some really bad renewal days as they meet with their traditional benefits broker, but increasingly, there are other employers out there having very unexpected and exciting days.